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Web Redesign: Optimized UX, Elevated Design, Lasting Impact
Redesigned career pages to enhance UI/UX, highlight competitive advantage, and strengthen brand identity.
Role:
UI Designer
Web Designer
Graphic Designer
Timeline:
2024/2025
Team:
Director of Digital
Marketing Manager
Social Media Specialist
Skills:
Visual Design
Wireframing
User Research
Tools:
Sitecore
Whimsical
Adobe Creative Suite
The Problem
/01 Outdated Experience
/02 Lack of Visuals
/03 Inaccurate Copy
The outdated interface and user experience hinder user engagement.
The lack of visuals and text-heavy layout causes users to lose interest quickly, ultimately making it harder for them to retain key information.
The outdated content can lead to misinformation, negatively affecting user trust and company's credibility.
Experienced Professional Page
Old Page
Imagery used no longer aligns with brand guidelines, and the outdated employee stories and copy fail to highlight the competitive advantages of working at Crowe Soberman.
New Page
Refreshed hero image that aligns with brand, optimized CTAs that drive user action, and updated Partner bio videos and podcast episodes showcasing the competitive advantage of working at Crowe Soberman.
OLD PAGES
Student & Co-ops Page
Internships & Co-op Old Page
Students Old Page
NEW PAGE
Student & Co-ops Page
Internships & Co-ops Page
Students Page
Combining the two pages into a single, cohesive page to streamline the user journey. This reduces friction, minimizes drop-off, and ensures that users can access all relevant information in one place without an excessive amount of clicks.
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